Updating Your Website on a Regular Basis

Updating your website on a regular basis is important as it can often lead to an increase in web traffic as well as increased security.  Here are a few reasons why you should update your website more frequently.

Increased Security

Keep your plugins and other third-party apps up-to-date to help ensure web security. Most websites use plugins and apps that can make users prone to vulnerabilities if not properly maintained.  Authors and developers that create these plugins and apps are continuously releasing patches to fix such vulnerabilities.  However, you often need to update to the latest version of these plugins and apps manually.

Higher Ranking

Search engines like Google love fresh content.  Adding high-quality content to your website on a consistent basis can cause you to rank higher in search results. You can do this by writing a blog post, creating new pages, updating older pages, etc.

Credibility

Inactivity can lead your visitors to question your credibility & overall success. For example, it doesn’t look great if your most recent blog post is from March 2016 or your footer reads “Copyright 2015”.  Your customers will hesitate doing business with you or buying your product.

Leading Design & Technology

In an ever-evolving tech world, every company wants to stay up-to-date and be viewed as a leader in their respective field.  It is important to make sure that your website is in tune with today’s design & technology trends.  For instance, you’ll want to make sure that your website is fully responsive so that your users are able to view it across multiple devices with ease.

Increased Active Users

There’s a reason why major sites such as Mashable, Buzzfeed and ESPN are so popular and have such high traffic.  There’s always something new being added and users go back again and again expecting (and wanting) more.  Consistency is key as always and a website that is consistently updated with high-quality content is a website that is highly favoured by its viewers.

In Conclusion

If you’re comfortable enough to update and maintain your own website, all the power to you!  Try your best to set aside time to make the changes listed above.  If you need help updating your website on a regular basis, feel free to contact me or check out my portfolio of work.  I’m here to help 🙂